QR codes in e-commerce: Enhancing the customer experience through easy access to product information
During the last few years, as we all know, QR codes have become popular, both in the physical world and as well as in the world of ecommerce. As they have transformed into a mobile commerce mechanism which is powered by different devices on both iOS platforms and android platforms as well, they are rapidly revolutionizing multiple aspects of both offline and online sales.
All you are going to need is a mobile phone with a basic camera in order to scan a QR code and then quickly access the details encoded within.
With the revolution of QR codes, the buying experience for both buyers and business owners is improving. Payments are getting simpler, transparent , and more smoother.
From the perspective of business , there are few basic QR code use cases which help you in creating a wow factor that help to make your brand stand out from the crowd.
This post will go over 8 possible applications for QR codes that can benefit both you and your clients.
1. Use QR Codes in Driving Website Traffic
By providing immediate access and traffic to your e-commerce experience, QR codes can be used to quickly direct your customers to your website or web application.
You can have the option to tie a particular webpage that your potential customer will see to the QR code, with branding around your content in which it is going to appear. There is certainly no end to the amount of customizing you can have for site potential visitors.
2. Leverage your QR Codes so that you can Build Customer Loyalty
QR codes can be helpful in offering discounts, coupons codes and giveaways to potential customers who have purchased products from you. You can also use QR codes to personalize specific offers to customers who found you through a scan.
These are the ways in which QR codes will help you to cross-sell or upsell which can simultaneously increase your Average Order Value.
3. Become More Accessible to your customers with your QR Codes
By letting customers use a QR code to get in contact with you easily, you lower the difficulty for making contact and become more accessible .
Your consumers will appreciate being able to easily scan your code in order to initiate a work whether it may be with the help of mobile phone, a message , or email as well.
4. Connect Your Physical and online Sales stores
QR codes can be very helpful in enhancing your in-store experience and will help you connect your physical stores to your online business.
Brands such as IKEA helps customers to scan the goods and products they put in their cart while checking the store, by helping in making it touchless to check out when they are done shopping. And the most reputable brands such as Levi’s print codes on the tags of their clothing items so that their shoppers can scan the code and check out what sizes and colors are available.
5. You can make use of QR Codes to Encourage User-Generated Content (UGC)
Making your potential customers scan the code to leave reviews is the easiest way to take customer service issues and survey details , which also help encourage consumers to share their UGC with your brand team.
Many companies reward user-generated content (UGC) with discounts and promotions. One such company is Circle K, which gives one lucky winner a free drink refill for a set period of time in exchange for scanning a QR code and providing feedback.
6. Build Your Social Media profile with Ecommerce QR Codes
Getting visitors to follow your business on social networking platforms can be quite a hectic task. Using a code linked to a page helps your consumers to follow all of their social media channels with one simple click is the easiest way to minimize the distance and gain a larger social media following.
Conclusion
Making QR codes a part of your business is getting difficult these days as an expected service. But you don’t have to worry too much as there are services available for these as well. One of these is Vaimo which can help you with these tedious tasks by offering practical and best advice for a QR code strategy which helps you to take your brand to the next level.
