Best strategies and practices to implement if you want to create an About page
Here are some of Best practices you can implement in order to create an About page
It may take a lot of work and time in order to find your business's unique identity and translate it into well written copy. However, you can follow the below guidelines as you begin to create a compelling About page.
1. Keep your About page just customer centric.
Your About page does not really have to be only all about you. Your visitors are there because they are possibly facing a challenge and may need your help. If you can prove to them that you can understand their problems, they will feel more inclined towards you and then they can trust you.
2. Tell your success stories on your About page.
Storytelling is a good way if you want to have your audience’s attention. An engaging success story about your organization’s new beginnings can help develop trust in your customer’s minds
3. Assure them that you are not a robot on your About page.
Always keep in mind that you feature your most valuable employees with their photographs and their short bios. Letting your visitors know who is on your team will make your business look more genuine.
4. Make sure you make your About page memorable.
Whatever work you do, always keep in mind that you don’t make your About page uninteresting.
Put some effort into creating a long lasting impression in your customer’s minds so that they don’t forget your business the moment they close the tab.
It is a well known fact that people are more likely to do business with the people they like the most. And having the first beat impression with your About page can make all the difference which will then take your business to the next level.
5. Ensure your About Page Loads Quickly
No matter if you run a small business or a large company, your website really needs to be as fast as it can. This practice is no doubt, one of best practices if you want to improve user experience. If your About page is very slow and takes time to load, users will not stay on your website and leave immediately without reading its content.
This, no doubt , goes for every page on your website, but these important pages( such as about page, contact page, terms and conditions page) should load as fast as possible in order to offer the fastest user experience.
There are a number of free online tools to check the speed of your webpage. you can also use Google’s Page Speed Insights to find out exactly how much time a specific page of your website takes to load with. This will then help to evaluate your Core Web Vitals:
6. Always share your core values and work on your About page.
Tell your visitors (customers) what your goal is and what is important to you. When your prospects see you share their values, they will feel more connected and comfortable buying from you .
Consider sharing the following company values:
- Quality workmanship
- Excellent customer service
- Curiosity and innovation
- Continuous improvement
- Diversity and inclusion
- Community involvement
- Transparency
- Collaboration
7. Keep It Simple to read
When you are getting started , don’t ever think of using industry jargon or confusing copy. The words should be uniform and simple and also help inspire your new visitors to take action and become your customers. A paragraph of text that your customers have to read ten times to understand is not going to work.
It is also very important that you consider your audience. New visitors may only want a brief introduction to your business without having to go through your entire work story. Lastly, know what information your readers would be looking for and make a value proposition out of it with that in mind.
Conclusion
You've probably observed that there is no one right technique to create an engaging about us page. The page might be informal and enjoyable, information-focused, or both, depending on your objectives. In the end, a about us page serves as a mirror of your brand, bringing users a little bit closer to both your business and the individuals that run it.
